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PHN Industry Sdn. Bhd. – Strengthening Position in the Automotive Industry

>Going Global Series>PHN Industry Sdn. Bhd. – Strengthening Position in the Automotive Industry

PHN Industry Sdn. Bhd. – Strengthening Position in the Automotive Industry

PHN Industry Sdn Bhd (PHN) is a leading Tier-1 Manufacturer of automotive components that provides metal forming and module assembly solutions to various original equipment manufacturers (OEMs) in Malaysia. Established in 1990, PHN is a subsidiary of DRB-HICOM Bhd., one of Malaysia’s leading corporations in the automotive manufacturing, assembly and distribution industry.

The company strives to provide quality products at competitive prices, leveraging on its technical and financial strength, best practices in corporate management, transparency and accountability. As a leading Body-In-White

(BIW) and chassis component manufacturer in Malaysia, PHN’s success is based on lean manufacturing concepts and augmented in-house that developed HICOM Manufacturing Systems (HMS) in ensuring all products meet the high-set requirements.

From a humble beginning with just a single Medium Press Machine and supplying a single body part component of Malaysia’s first car, the Proton Saga; PHN now supplies to majority of the automotive marques and core models in the country. With more than 2,100 employees in eight (8) prime locations across the nation, PHN is committed to offer significant values to all stakeholders.

PHN understands the intricate advantage of dedicated research and development (R&D) for constant improvements of operations. Every part or component made is developed through meticulous research to yield excellent output with minimum waste. Apart from product development, the company’s dedicated R&D team explores new concepts of manufacturing to develop leaner manufacturing solutions for the mass market application.

PHN invests heavily on new advanced material application in core products of high tensile material which is used in the parts supplied to local OEMs. Amidst increasing competition amongst local automotive vendors and the rise of China’s economic influence with its ability to provide much cheaper import alternatives, PHN embarked on a high-technology diversification programme in 2015 to increase product cross-streaming and strengthening its position within the automotive industry.

PHN formed its first subsidiary, DRB-HICOM Mechatronics Sdn Bhd to develop better competency; which later led to its acquisition of Oriental Summit Industries Sdn Bhd (OSI) in 2017. The move further consolidates its core competency in automotive chassis products, thus turning PHN into a full body and chassis manufacturer for OEMs.

With long term strategies in place, PHN is poised to nurture local talents in its effort to ‘give back’ to the Malaysian community in preparing ready talents to the nation’s aspiration. With the advent of Industry 4.0, PHN began its pilot phase to integrate such concepts within manufacturing processes in Pegoh plant, Melaka; employing workers of high-level automation qualifications.

In the context of the metal forming industry, PHN’s capability to adapt to the rapid changes and agile requirements is the key in ensuring continued success and sustainability.

The continuous support from Government authorities such as the Malaysian Investment Development Authority (MIDA) and the Malaysia Automotive Robotics and IoT Institute (MARii) has secured PHN’s growth to move forward in meeting the manifold demands of valued customers, local and abroad.

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