Zuzilawati, Author at MIDA | Malaysian Investment Development Authority
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Zuzilawati
MIDA is dedicated to bolstering Malaysia’s appeal as a prime destination for high-quality and sustainable investments from Australia and New Zealand. Through targeted engagements, strategic collaborations, and closer policy alignment, MIDA is advancing initiatives that deepen economic ties and foster shared prosperity—anchored in Malaysia’s national industrial transformation agenda and the evolving investment priorities of Australia and New Zealand.
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Malaysia has steadily emerged as one of the leading players in the global modest fashion industry, reflecting its unique blend of cultural diversity, craftsmanship, and innovative design. Driven by a significant Muslim population and a growing middle class seeking high-quality apparel, Malaysia has successfully nurtured a dynamic ecosystem of designers, manufacturers, and retailers who are redefining this market segment. The overall textile manufacturing sector demonstrates robust potential, with the total market projected to expand significantly to USD 4.47 billion (RM 21.05 billion) by 2030, fueled by strong domestic demand, increasing disposable income, and evolving consumer preferences. Modest fashion, which encompasses both Islamic wear and universal modest trends, is rapidly gaining mainstream appeal globally. Muslim consumer spending on apparel and footwear is a powerful growth driver, projected to reach a substantial USD 428 billion (RM 2.02 trillion) by 2027. This segment, once a niche market, has evolved into a sophisticated, mainstream fashion line that appeals to both Muslim and non-Muslim consumers, presenting major export opportunities.
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Powering today’s high-tech revolution specialty chemicals are the hidden enablers of innovation. Unlike bulk chemicals produced in large volumes for general use, specialty chemicals are precision-engineered to deliver specific performance outcomes. Leveraging its abundant feedstock and investment-ready infrastructure, the East Coast Economic Region (ECER) is accelerating its move into this high-value segment, positioning itself as a regional hub for specialty chemicals production, innovation, and sustainable industrial growth.
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Founded in 2014, Signature Market began with a vision to transform healthy living by making wellness products more accessible and affordable to the Malaysian community. From its early days as Signature Snack, the company has transformed into a lifestyle-focused, Fast-Moving Consumer Goods (FMCG) brand that now caters to a growing market both locally and regionally. Anchored in the belief that true happiness stems from physical, mental and spiritual wellbeing, the brand continues to champion conscious living through its diverse range of food and lifestyle offerings.
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As Malaysia prepares for Visit Malaysia Year (VMY) 2026, the nation is poised to mark a major milestone in its tourism industry. With an ambitious target of attracting 47 million tourists and achieving RM147.1 billion in tourism receipts, VMY 2026 signals Malaysia’s determination to elevate itself as a premier global destination. For the hospitality sector, particularly hotels, this presents a pivotal opportunity not just to tap into tourist demand, but also to accelerate digitalisation and sustainability — two powerful forces reshaping the structure of the global tourism landscape.
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The Oil and Gas Services Equipment (OGSE) sector remains a key driver of Malaysia’s growth, contributing between 5% and 8% to the national GDP. In 2023, the sector recorded its highest revenue at RM83.9 billion, underscoring its resilience and importance in the economy. The ecosystem comprises more than 4,000 vendors and employs over 59,000 skilled workers, with the majority being local SMEs. At the heart of the ecosystem is PETRONAS, whose capital and operational spending continues to shape industry dynamics, together with other long-standing upstream players in the country such as Shell and ExxonMobil. Their investments in complex upstream projects create significant opportunities for local OGSE companies as well as niche foreign service providers.
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Food safety, now more than ever, has taken centre stage in global forums. The COVID-19 pandemic brought this sharply into focus, exposing vulnerabilities in global agri-food supply chains. It also underscored how quickly disruptions in logistics, labour, or supply can compromise national food security. Malaysia’s food supply is generally secure, ranking 8th among Asia-Pacific nations in the 2022 Global Food Security Index. This strength is supported by solid performance in food availability, stability, accessibility, and affordability. However, Malaysia’s heavy reliance on imports leaves it vulnerable to external shocks and supply chain disruptions.
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As global investment trends shift toward sustainability, Environmental, Social, and Governance (ESG) compliance has become a defining factor in business competitiveness and investment attraction. Malaysia’s manufacturing ecosystem is embracing this transformation, anchored by national policies such as the New Industrial Master Plan (NIMP) 2030 and the National Energy Transition Roadmap (NETR) to ensure long-term competitiveness and global market access. Recognising that the journey to ESG readiness requires collective effort, MIDA continues to work closely with industry partners, associations, and practitioners to accelerate awareness, adoption, and capacity-building. Among these efforts, practitioner-led movements such as the Environmental, Social and Governance Association of Malaysia (ESGAM) are helping to equip local enterprises, particularly SMEs, with the knowledge, frameworks, and tools needed to meet evolving ESG requirements.
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In the spirit of inclusivity and compassion under the MADANI framework, MIDA carried out another impactful Corporate Social Responsibility (CSR) initiative with the community of Kampung Cegar in Bidor, Perak on 21–22 September 2025. Organised in collaboration with Kelab MIDA, Koperasi MIDA (KOMIDA), and Kelab Golf MIDA — with the active participation of MIDA staff — the two-day programme reaffirmed the agency’s ongoing commitment to meaningful community engagement through the Santuni MADANI initiative. The event received strong support from the Village Residents’ Committee of Kampung Cegar, ensuring that the effort was truly community-driven from start to finish.
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MIDA Sarawak continues to strengthen its position as a driving force in advancing Sarawak’s industrial transformation and investment ecosystem throughout 2025. Through high-impact engagements, strategic partnerships, and targeted investment facilitation, the office has reinforced Malaysia’s vision of balanced and sustainable growth—anchored on innovation, inclusivity, and resilience.
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Sabah, located in the northern part of Borneo, is recognised as a premier destination for eco-tourism and cultural heritage. Its diverse landscapes, ranging from tropical rainforests to alpine meadows, host some of the world’s richest biodiversity and are deeply rooted in vibrant indigenous traditions. With triple UNESCO recognition for Kinabalu Park, pristine wilderness areas like Danum Valley and Maliau Basin, and immersive cultural experiences, Sabah offers a compelling blend of nature, culture, and adventure. Eco-tourism here is more than leisure; it’s a commitment to conservation, cultural preservation, and community empowerment. Sabah’s long-term tourism strategy focuses on attracting investors who can strengthen its eco-tourism ecosystem — from eco-lodging and green mobility to digital infrastructure and cultural enterprises. This approach aligns with Malaysia’s national agenda for sustainable, value-driven tourism under Visit Malaysia 2026 (VM2026).
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Headquartered in Senai, Johor, Sun Bus Tech Sdn. Bhd., has grown from the legacy of Sun Wah Group’s coachwork expertise since the 1970s into one of Malaysia’s leading manufacturers of aluminium bus bodies. Today, the company blends decades of craftsmanship with modern engineering to deliver high-quality solutions for both conventional and electric vehicles (EVs). As part of Sun Wah Group’s manufacturing pillar, its mission extends beyond bus manufacturing. It focuses on creating sustainable mobility solutions that enhance focuses on quality of life across Asia.
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In 2009, environmental auditor Ramaness Parasuraman founded Free The Seed Sdn. Bhd. with a bold vision: to combat air pollution caused by the open burning of rice paddy straw in Malaysia. By transforming agricultural waste into biodegradable packaging, the company pioneered a “waste-to-wealth” model that reduces not only environmental harm but also uplifts rural communities through sustainable value chains.
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The Sarawak Corridor of Renewable Energy (SCORE) is one of Malaysia’s five economic corridors, established to accelerate growth through clean and sustainable energy resources. Within SCORE, the Samalaju Industrial Park (SIP) serves as a hub for energy-intensive industries, strategically developed to attract world-class investors and drive Sarawak’s industrial transformation.
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The evolution of Malaysia’s medical device industry shows strong growth, reflecting a mature and expanding ecosystem. For over a decade, it has strategically focused on high-growth sub-sectors such as Diagnostic and Point-of-Care, Minimally-Invasive Solutions, and Convergence Medical Technologies. This strategic move, now recognised as a National Agenda under the New Industrial Master Plan (NIMP) 2030, is supported by a robust network of linkages that attracts greater foreign investment from world-class players into Malaysia's medical device ecosystem.
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The global maritime industry is undergoing a major transformation as it aligns itself with the broader global agenda of sustainability and decarbonisation. Central to this shift is the evolution of the bunkering sector—the process of supplying fuel to ships—which has moved beyond its traditional role into a vital component of green shipping strategies.
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Mplex Technology Sdn. Bhd. started out as a small general supplier in 2002. Over the past two decades, the company has grown into one of the leading providers of chemical automation solutions. Today, Mplex Technology Sdn. Bhd. serves a global customer base, including industries such as media, solar, semiconductor, electronics, and pharmaceuticals.
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Interest in T&CM, which has been used for thousands of years to treat and prevent diseases, is undergoing a revival given the unique health challenges of the 21st century. More countries are also recognising the role of T&CM in their national health systems.
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In our ever-changing world, one of the most pressing challenges we face is to sustainably feed a growing global population, estimated to reach 10 billion by 2050. Balancing the production and consumption of animal products becomes crucial as we strive to achieve this goal while stabilising the climate, promoting economic development and reducing poverty.
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