I-Berhad was established on February 2, 1967 under the name of Sanyo Industries (Malaysia) Sdn Bhd. It was listed on the Main Board of the Kuala Lumpur Stock Exchange on 29 September 1969 and assumed its current name on 12 August 1999.
Although the Group started off as a home appliance manufacturer, its vision today is to serve the home of the future – the smart home. Thus, the Group has diversified into the digital products industry. The first step in this direction was with the launch of the “i” brand. The Group took further steps to realize this vision by diversifying into the IT industry in 2000 and subsequently also ventured into the home automation business with the introduction of the i-home system.
In 2002, the Group expanded its digital product base by introducing digital cameras, projectors, DVDs and MP3 players. Today, the Group has two major business units – the intelligent appliance unit and the digital products unit.
Although the Group started off as an original equipment manufacturer, it has been transformed today into a marketing group, where its key assets are its brand, marketing and distribution network, quality assurance and service support infrastructure.
As a global Malaysian brand, “i” products have been distributed not only to the countries in the Association of Southeast Asian Nations (ASEAN) and Organisation of Islamic Countries (OIC) regions, but also to Europe. In the global arena, the Group competes on product innovation, time-to-market, packaging design and value for money.