Vinda Sea Opens New Regional Hub In Malaysia - MIDA | Malaysian Investment Development Authority
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Vinda Sea Opens New Regional Hub In Malaysia

Vinda Sea Opens New Regional Hub In Malaysia

The new RM700.5 million state-of-the-art regional hub features a manufacturing plant, warehouse, distribution centre, the Vinda Innovation Centre and an office administration block.

16 December 2022, Bandar Bukit Raja: Vinda Southeast Asia (Vinda SEA), a unit of Hong Kong-listed Vinda International Holdings Ltd, officially opens the new Vinda SEA Regional Hub today; situated in Bandar Bukit Raja, Selangor’s industrial township. With an investment of RM700.5 million, the new state-of-the-art mega facility is located on a 30-acre site filled with greenery and comprises a double-storey manufacturing plant with raw material warehouse, an automated finished goods warehouse, a distribution centre, the Vinda Innovation Centre as well as a six-storey administration block.

The regional hub will not only centralise expertise and high-value activities in Malaysia, but also make the group globally competitive through the use of the latest technologies and processes with automation used where possible. The new facility will bring together the enabling technologies at every stage of the supply chain to further enhance effectiveness, increase efficiency and productivity while lowering costs.

At the same time, Vinda SEA will be upskilling its workforce and vendors to meet the requirements of the new technologies, which would also benefit the whole ecosystem of the personal-hygiene industry in the country.

The Malaysian Investment Development Authority (MIDA) commends Vinda Group’s commitment in strengthening their presence with the new SEA Regional Hub.  YBhg. Datuk Wira Arham Abdul Rahman, the Chief Executive Officer, MIDA stated, “Vinda certainly has leveraged their multiple growth enablers of product innovation, human capital upskilling, market expansion and sustainability measures, in addition to the increased support for Malaysia’s vibrant industrial ecosystem.”

“As the market leader for hygiene products in Asia, Vinda remains committed to strategic high-value circular and sustainable paper-based products to provide higher quality products and professional services for their customers. Malaysia’s paper-based products’ capacity is expected to increase exponentially with substantial exports earnings. The country’s existing paper industry players have ventured into advanced production processes and high technology automation, extending their reach even further to provide greater opportunities within the domestic supply chain. The utilisation of 4.0 technologies, features of environmentally-friendly production, as well as efficient monitoring and maintenance adoption will inevitably extend further modern techniques of production within the local industry value chain”, he added. 

Su Ting Nee, President of Vinda Group SEA said, “The investment of more than half a billion Ringgit to set up the Vinda SEA Regional Hub represents Vinda’s commitment to Malaysia and to the state of Selangor. With the new Vinda SEA Regional Hub, we anticipate the production capacity will increase by 20 per cent when another 20-acre site build up is completed and fully in operation. Local talent development is prioritised, and the new facility currently houses over 1,200 staff comprising 99 per cent of local community.”

The regional hub will develop, manufacture, and market three different product categories, namely, baby care, incontinence care, and feminine care.  The company also markets tissue products, while its personal care brands include Drypers, TENA, Libresse, Vinda Deluxe, Dr. P, Tempo, and Tork, which are currently the market leaders. This facility will serve mainly the Southeast Asian market, and support sales to more than 25 countries, with Malaysia being the strongest market.

The new Vinda Innovation Centre is the only one outside of China, equipped with full in-house capabilities with a broad set of experts for R&D, innovation, product and material development. The centre adheres a strict international standards for product development, quality and product safety requirements consistent with practices in Vinda and Essity globally. Essity, a leading global hygiene and health Company is the majority shareholder of Vinda International Holdings Limited.

Together, these components encapsulate a state-of-the art facility with the capability and efficiency of the Fourth Industrial Revolution, which is in line with the Government’s Industry4WRD policy.

In 2017/2018, Vinda SEA was named as one of foreign investors with the highest investment in Selangor and the investment of a new regional hub is testament to the company’s continued commitment in making Malaysia as SEA’s hub for hygiene products.

As of September 2022, a total of 28 projects were implemented with the investment value of RM2.32 billion in Malaysia for sanitary-related disposable products (diapers, baby napkins, sanitary napkins and pads). Vinda Group’s presence in Malaysia represents the portfolio of European and Chinese investment participation, which have been among the top contributors of high value-added investments in Malaysia.

The official opening of the Vinda SEA Regional Hub was attended by YBhg. Dato’ Sri Norazman Ayob, the Deputy Secretary General (Industry) of the Ministry of International Trade and Industry, Li Chao Wang, Chairman of Vinda Group Chairman, Magnus Groth, Chief Executive Officer of Essity, Karen Li, Chief Executive Officer of Vinda , Su Ting Nee, President of Vinda SEA, Ms. Umarani Muniandy, Executive Director of Manufacturing Development (Resource) of the Malaysian Investment Development Authority MIDA and all the company’s Board members from across Europe & Asia.

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About MIDA
MIDA is the Government’s principal investment promotion and development agency under the Ministry of International Trade and Industry (MITI) to oversee and drive investments into the manufacturing and services sectors in Malaysia. Headquartered in Kuala Lumpur Sentral, MIDA has 12 regional and 21 overseas offices. MIDA continues to be the strategic partner to businesses in seizing the opportunities arising from the technology revolution of this era. For more information, please visit and follow us on Twitter, Instagram, Facebook, LinkedIn, TikTok and YouTube channel.

Vinda Group SEA is part of VINDA GROUP, one of the largest companies for hygiene products in Asia. The Vinda Group has more than 11,000 employees, and sales are conducted under many strong tissue and personal care brands such as Vinda, Drypers, TENA, Dr. P, Libresse, VIA, Tempo, Tork, Libero and Sealer. Vinda has its headquarters in Hong Kong and is listed on the Hong Kong Stock Exchange, with productions in Mainland China, Taiwan, Malaysia and Australia.

Essity, a leading global hygiene products company from Europe, is the major shareholder of Vinda and since 1st April 2016 has its presence in most of the Asian hygiene market exclusively through Vinda.

Vinda group has 10 key brands across 4 business segments from Tissue, Baby Care, Feminine Care, and Incontinence Care.

As a strategic regional market and key business division, the Group is present in South East Asia with leading positions including having well-loved brands in many countries. Vinda Group SEA supports the regional businesses in Malaysia, Singapore, Indonesia, Thailand, Cambodia, Vietnam and the Philippines. The brands that are available on the region include Drypers, TENA, Libresse, Vinda Deluxe, Dr. P, Tempo, and Tork. The Group’s regional headquarters and commercial/manufacturing hub for South East Asia are located in Malaysia, Selangor, Shah Alam. These include:

  • Two manufacturing facilities awarded with internationally recognized ISO14001 (Environment), ISO45001 (Health & Safety) and ISO 9001.
  • An Innovation Centre Asia with state-of-the-art technology

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For media enquiries please contact:

Ms. Manjit Kaur
Director, Food Technology and Resource Based Industries Division
Email: [email protected] | DL: +603-22673509

Ms. Su Ting Nee
President of Vinda South East Asia
Email: [email protected] | DL: +6012-2043173