Seizing Opportunities in the Personal Care Industry - MIDA | Malaysian Investment Development Authority
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Seizing Opportunities in the Personal Care Industry

>Going Global Series>Seizing Opportunities in the Personal Care Industry

Seizing Opportunities in the Personal Care Industry

The market for personal care products continues to grow, catering to the changing preferences and lifestyles of consumers. While this industry is fiercely dominated by international brands, local Malaysian companies continue to strive and make breakthroughs in the personal care supply chain. Among them is Bodibasixs Manufacturing Sdn Bhd, a contract manufacturer with an impressive range of multinational and local companies among their clientele.


Starting in 1995, Bodibasixs is a cost-effective personal care products manufacturer and evolved to become a Good Manufacturing Practice (GMP) company that is certified with ISO 9001:2015, ISO 22716:2007 Cosmetics GMP and also caters to the halal products market. Having incorporated with the vision of being a solution provider of personal care products and toiletries, the company consistently strives to produce high quality and world-class products through its innovative product development strategies and R&D.


Bodibasixs offers a comprehensive range of products across many categories such as skin care, body care, hair care, baby care, sun care, deodorant, talcum, insect repellent, fragrances, cosmetic and oral care products. Their products are exported to many countries such as Australia, Ireland, United States, Russia, New Zealand, ASEAN, Japan, Korea, Taiwan, Hong Kong, India, Sri Lanka as well as countries in Africa and the Middle Eastern region.


Bodibasixs owns four manufacturing sites in Malaysia with three sites located in the Klang Valley and one in Penang to support increasing customer demand. Over the years, Bodibasixs experienced rapid growth and also increase focus on product development and R&D.


The company rides on the latest market trends to provide innovative and targeted solutions, delivering value added experiences and meeting the demands of its customers.


In line with Industry 4.0, Bodibasixs invested and continue to invest in automated machinery and equipment for the expansion of production capacity. The company focuses on manpower development and enhancement of operation facilities to align, support and grow with its stakeholders. Bodibasixs’ growth has been greatly assisted by banks, suppliers as well as government agencies.


“We were helped along the way by government grants as well as introductions and trade missions to open up new markets. The industry is now very competitive, so one must always be striving to increase productivity and reduce cost. The plus side is that the personal care market in this region has a very strong growth rate. Focusing on producing cost-effective quality products will ensure a bright future for those in this industry,” said Mr. Ho Yew Pun, founder of Bodibasixs Manufacturing.