Mara, AMI to introduce new local motorcycle brand in Q3 2023 - MIDA | Malaysian Investment Development Authority
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Mara, AMI to introduce new local motorcycle brand in Q3 2023

Mara, AMI to introduce new local motorcycle brand in Q3 2023

23 Aug 2022

Majlis Amanah Rakyat (Mara) and AFY Mobility Industries Sdn Bhd (AMI) are collaborating to introduce a locally produced motorcycle brand to the Malaysian market by the third quarter of next year (Q3 2023) under the AM-2 Project.

Rural Development Minister Datuk Seri Mahdzir Khalid said the collaboration will take Mara to another level, especially in the national technology and motoring industry.

He said that the collaboration would offer industrial training placement opportunities to Mara’s Technical Education and Vocational Training students through practical training conducted by AMI’s experts, using the “Teaching Factory” concept.

“Cooperation from the research aspect has already started with the development of a Product Development Centre for the purpose of research and development (R&D), involving a combination of expertise from the AMI R&D team and the German-Malaysian Institute (GMI),” he said.

Mahdzir said this to reporters during a press conference after the launch of the AM-2 development project  here today.

He said the collaboration will also help to accelerate Mara’s vendor and skilled workforce development process as well as its R&D efforts, and will boost the development of Bumiputera vendors and entrepreneurs which will indirectly create job opportunities for the locals.

 The collaboration also includes strategic investments to develop the Malaysian motorcycle brand and production hub for the Asia Pacific and domestic markets.

AMI group executive chairman Ahmad Faez Yahaya said the project had started in 2020, focusing on the production of underbone (kapcai) motorcycles and scooters.

“The production will be carried out at our factory in Shah Alam, and we will also set up another factory in one of the northern states,” he said.

He added that the company aims to secure a five per cent share of the local motorcycle market of about 670,000 units per year.

Source: Bernama