Mamee collaborates with MIDA to explore, expand markets abroad
17 Nov 2022
Food and beverage company, Mamee-Double Decker (M) Sdn Bhd continues its global market exploration and expansion with the assistance of the Malaysian Investment Development Authority (MIDA).
Mamee senior corporate relations manager Sharszany Shahry Abu Shahriman said the collaboration with the government agency could, among other things, strengthen the company’s daily operations.
“So far, the strong cooperation between the two parties has helped Mamee become a multinational Malaysian food and beverage company with exports to more than 80 countries, including Jordan, Australia, Thailand, Singapore, Indonesia, Myanmar. and the Philippines,” he said when contacted by Bernama.
According to him, the collaboration was also expanded with the status of Principal Hub which was recently approved by MIDA and transformed Mamee in terms of operations and commercials.
“Operation-wise, Mamee can invest in industrial revolution 4.0 technology by automating factory production to increase efficiency and to also manufacture more quality products for consumers around the world.
“Commercially, the principal hub status will help Mamee become a ‘proposition’ to other business partners around the world, he said.
In addition, Sharszany Shahry said the collaboration also helped Mamee built a stronger brand network globally with the latest market opportunities to the African continent after being invited by MIDA to a programme with African countries recently.
In the meantime, he said Mamee is carrying out improvements in its daily operations in terms of environmental, social and governance (ESG) compliance as encouraged by the government.
“It includes providing a rainwater harvesting system and solar panel technology for environmental compliance as well as taking care of the workers’ welfare by providing a conducive work environment and quality food.
“Even though Mamee is a business managed by family members and is a private business, the foundation of building Mamee’s business is based on meritocracy and accountability, he said.
Sharszany Shahry said for the long-term plan, Mamee is now investing in a network of start-ups for certain food and beverage business services under Mamee Ventures, among them The Good Crisps Company in the United States.
He said, Mamee also has an existing collaboration network with Hausboom under the auspices of The Boom Bevlab apart from Daebak with Shinsegae Food Korea, and soon Better Baker for cake and biscuit products.