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Fusionex, international energy giant collaborate to enhance AI, Customer Analytics platform

Fusionex, international energy giant collaborate to enhance AI, Customer Analytics platform

15 Apr 2020

Fusionex has been awarded an initiative to drive customer engagement for an internationally-renowned energy conglomerate via utilisation of Artificial Intelligence (AI) and Customer Analytics, in a multi-year extended deal.

The leading multi-award-winning data technology specialist, Fusionex, in a statement said the client was a key oil refining and marketing company with a strong 30-year record, over 20,000 employees and more than 1,000 service stations across the region.

This expansive engagement will see Fusionex making further modernisations, leveraging Fusionex’s AI-driven platform so it may deliver more accurate, personalised, valuable and hyper-targeted products and service content to the client’s customers.

These augmentations will enable the client to gain a holistic view and understanding of their consumers’ trends and behaviours via their consumption patterns, demographic profiles, and purchasing behaviours, among other parameters.

Fusionex will also furnish the client with state-of-the-art customer analytics to better understand their customers. This insights-driven solution will help the client better manage customer records and segment customers according to the products and services they use most regularly.

In a simulation of the client’s customer engagement and management, Fusionex is projected to help the client increase customer engagement efficiency by 17 per cent.

More details at www.fusionex-international.com.

Source: Bernama

Posted on : 15 April 2020
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