FGV targets its food products to be in every Malaysian household by 2030
13 Jan 2023
FGV Holdings Bhd, one of the largest crude palm oil (CPO) producers in the world, aims to penetrate every household in Malaysia with as many of its food products.
Group chief executive officer Datuk Nazrul Mansor said that the group is targeting every household kitchen in Malaysia to have at least 50 per cent of its wide food products range by 2030.
He said this is in line with its aspiration to be the leading Malaysian food company and to support the government objectives in the National Food Security Policy Action Plan 2021-2025.
“This is our 2030 aspiration and for us to be a real force in the market, we have done a lot of groundwork and have employed multinational consulting firms to advise us.
“Additionally, we will do a lot of marketing, publicity and employ the right people to make sure that this aspiration is met,” Nazrul said during a media visit to the group’s subsidiary Delima Oil Products Sdn Bhd in Pasir Gudang, Johor yesterday.
Meanwhile, Delima Oil chief executive officer Shammim Azad Kamruzaman said Saji is the number one refined cooking oil brand in Malaysia with 45.6 per cent market share, while Seri Pelangi is the number one margarine brand in Malaysia with 42.8 per cent market share.
He said the company was continuing with its effort in brand building, product positioning and market penetration to remain at the top market position amid expected uncertainties in the economy this year.
Delima Oil distributes its food products locally via six offices in Peninsular and East Malaysia, and internationally in more than 30 countries in North America, North Africa, the Middle East, Eastern Europe, Central Asia and South-East Asia.