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Demand for quality face masks will continue rising

Demand for quality face masks will continue rising

12 Feb 2021

KUALA LUMPUR: Rentas Health Sdn Bhd (RHSB), the official distributor of Callie Masks product range, expects demand for its quality masks in Malaysia to continue to rise.

Chief operating officer K Karuna said the company has invested in research and development facilities in Malaysia to ensure its face masks products stays at the forefront of technology and quality standards.

“Today, face masks have become essential to daily life, and it makes sense that consumers have become more discerning when it comes to their protection.

“Face masks has now become such a big part of the everyday life and will probably continue to do so in the foreseeable future. Furthermore, a mask should now also address the lifestyle aspect of the new normal,” Karuna said.

While undoubtedly there are no shortage of cheaply-made, mass-produced masks that barely meet manufacturing and safety requirements in the market, proper and effective protection is serious business, and the creators of Callie Mask take it seriously.

He said after months of testing, reconfiguring and fine-tuning, the first edition of Callie fashion masks have finally hit the shelves, carrying with them the promise of keeping Malaysians fashionably safe.

“With a vision of bringing new ways to keep consumers safe in their daily activities, even beyond the pandemic, Callie team has worked from ground-up to design a mask that considers contemporary lifestyle factors,” he said.

Callie is a premium range of 4-ply surgical-grade face masks, intelligently-designed for maximum wearability in the long-term.

Rentas Health Sdn Bhd chief operating officer K Karuna said the company has invested in research and development facilities in Malaysia to ensure its face masks products stays at the forefront of technology and quality standards. NSTP/EMAIL

Each of its four layers play an essential part in ensuring absolute protection while maintaining a high level of comfort for the wearer.

From a technical standpoint, surgical-grade Callie masks provide up to 99 per cent filtration efficiency against micro and sub-micron particles, bacteria and viruses, with high hydrophobic capabilities to safeguard against bio-fluids and droplets.

Apart from fine-tuning design elements and enhancing protection mechanisms, Callie is also looking at improving its performance in terms of sustainability, from engineering reusable packaging to using greener components.

Technical aspects aside, Callie’s biggest differentiation comes from the significant attention to detail it places on aesthetics and design.

The inner layer, in particular, created with an extra soft polypropylene spun-bond non-woven material, differentiates Callie masks from many of its counterparts.

It is made with hypoallergenic material, and specially designed to absorb humidity and enhance breathability to alleviate irritation and the developing of ‘maskne’.

Callie masks comes with three distinct colors – Pink Beret, Windsurf Blue, and Neutral Beige that fill the masks in full-bleed form, with no disruptive white borders like those in regular masks.

Callie masks have received a host of recognition from local and international bodies including the Medical Device Authority (MDA), the Good Distribution Practice for Medical Devices (GDPMD), the Food & Drug Administration (FDA), the Conformite Europeene (CE) Mark, SIRIM, and the ISO 13485:2016 certification.

In conjunction with the festive season, Callie has kicked-off the Send Your Love Home Campaign.

With purchase of selected Callie masks, an additional complimentary box will be delivered to the customer’s loved one. The promotion is valid until 28 February 2021.

Source: NST

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