BABA'S embraces latest technologies to drive greater efficiencies - MIDA | Malaysian Investment Development Authority
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BABA’S embraces latest technologies to drive greater efficiencies

BABA’S embraces latest technologies to drive greater efficiencies

27 Jun 2021

Renowned spice manufacturer Baba Products (M) Sdn Bhd (BABA’S) has accelerated its digital transformation programme to further drive efficiencies with optimal outcomes.

Its group finance head Ilaventhan Vijaya said, as a result, the company’s various operational processes have been re-engineered.

BABA’s digital transformation initiative resulted in a transition from previous all-manual, paper-based processes to the SAP S/4 HANA digital business platform.

In addition, the company had also implemented other solutions such as the direct store delivery with CRM (customer relationship management).

“After close examination, we chose SAP due to its innovative capabilities which would propel our business’ development to the next level,” Ilaventhan said in a statement.

Next month, BABA’s will implement SAP SuccessFactors and SAP Payroll for its human capital management, aiming to improve employee productivity in the new norm.

As one of Malaysia’s leading curry powder and spice brands, the company’s stance is to always maintain the highest standards with a ‘freshest on the shelf’ policy, he said.

“We use only the finest ingredients to ensure purity and quality, and the employment of innovative production and hygienic packaging techniques,” Ilaventhan said.

Having started out as a mobile sundry shop business servicing the Klang Valley in the late-1970s, BABA’S range of over 30 products can be found on almost every retail shelf nationwide.

“Our commitment to our distributors, retailers, and our customers is what drove us to ensure that, through digital transformation, our processes have been re-engineered to become more lean, agile, and resilient,” said Ilaventhan.

SAP Malaysia Sdn Bhd managing director Hong Kok Cheong believes that BABA’S growth will accelerate even further due to its digital transformation programme.

“Regardless of industry, businesses must embrace true business transformation into intelligent enterprises while keeping in mind that customers are the lifeline to survival and sustainable growth,” said Hong.

Source: NST