Otafuku Sauce Malaysia Sdn. Bhd. Grand Opening Ceremony of The New Halal-Certified Factory Sendayan Techvalley, Negeri Sembilan
Negeri Sembilan, 10 December 2025 – OTAFUKU SAUCE MALAYSIA SDN. BHD., a joint venture between Japan’s Otafuku Sauce Co., Ltd. (Japan) and Sushi King Holdings Sdn. Bhd., today celebrated the grand opening of its newly constructed halal-certified office and factory in Sendayan TechValley, Negeri Sembilan. The facility, which commenced operations in July 2025 marks a significant expansion in the company’s capacity to serve Malaysia’s growing appetite for Japanese cuisine and export markets across Asia, the Middle East and Europe.
The opening ceremony brought together industry leaders and government officials for a ribbon-cutting, facility tour and culinary showcase featuring halal-certified seasonings produced on-site. Distinguished guests witnessed live teppanyaki demonstrations of Okonomiyaki and Sushi preparation, highlighting the versatility of products manufactured at the JAKIM-accredited facility.
Company Background and Expansion
Established in April 2016 in Selangor, Otafuku Sauce Malaysia aims to manufacture and distribute halal-compliant seasonings, such as Okonomi Sauce, while promoting Japanese cuisine to contribute to the culinary culture of Muslim markets. With the growing popularity of Japanese cuisine, production volumes have steadily increased. To meet rising demand and strengthen production capacity, the company invested RM50 million to construct and expand its new factory. Equipped with semi-automatic filling systems and small-pack filling machines, the new halal-certified facility offers a production capacity approximately eight times greater than the previous plant.
YBhg. Datuk Sikh Shamsul Ibrahim Sikh Abdul Majid, Chief Executive Officer of the Malaysian Investment Development Authority (MIDA), stated, “We are delighted to welcome Otafuku Sauce Malaysia’s additional RM50 million investment into this new state-of-the-art facility in Sendayan, Negeri Sembilan, a decision that powerfully affirms Malaysia’s role as the central hub for the global Halal industry. This project perfectly aligns with our national agenda to attract high-value, quality investments, showcasing how a renowned Japanese company can leverage Malaysia’s rigorous Halal ecosystem to serve both its 85% Malaysian sales and expanding export markets. This commitment to authentic Japanese culinary culture also brings valuable food technology know-how to Malaysia and further deepens the longstanding partnership between our two nations.”
Currently, Otafuku Sauce Malaysia manufactures over 100 halal-compliant products, including Okonomi Sauce, spicy seasonings such as Kimchi Sauce, soy-sauce based seasonings like Teriyaki Sauce, and vinegar products such as Sushi Rice Seasoning.
The product portfolio comprises 40% NB (our own brand) and 60% ODM (contract manufacturing). In addition to teppanyaki-style dishes, they also provide menu solutions for sushi, ramen, and other diverse dining formats.
To ensure halal compliance, the company exclusively use halal-certified raw materials and employs innovative approaches in product development. For example, their globally popular Okonomi Sauce combines multiple seafood-based ingredients to replicate the savoury taste typically derived from meat, ensuring a universally enjoyable flavour.
Future Outlook
Approximately 85% of Otafuku Sauce Malaysia’s sales come from the Malaysian market, with exports to Indonesia, Singapore, the United Kingdom, the UAE, Japan, and other markets. Indonesia remains a key growth market. The company plans to further expand its presence into the Middle East and Europe through participation in trade exhibitions and leveraging e-commerce platforms.
Mr. Naoyoshi Sasaki, President of Otafuku Holdings Co., Ltd., stated, “Otafuku Sauce Malaysia will continue to produce a diverse range of halal seasonings under stringent quality control, utilising the expertise and recipes cultivated over decades as a Japanese seasoning manufacturer. As the Southeast Asia hub of the Otafuku Group, we aim to deliver safe and reliable halal products to Muslim markets and beyond, while promoting the appeal of Japanese cuisine such as Okonomiyaki to dining tables worldwide.”
Otafuku Sauce Malaysia also actively engage directly with customers through live demonstrations at stores and events, tasting sessions, and recipe-sharing via social media, further strengthening appreciation for Japanese cuisine in Malaysia.
Moving forward, the company will continue incorporating consumer feedback into product development, including exploring flavours that complement Malaysian culinary culture.
Mr. Seito Kono, Managing Director, Otafuku Sauce Malaysia Sdn. BHD.; Dr. Yuma Konishi, President & Group CEO of Texchem Resources Berhad.; Tan Sri Dato’ Seri (Dr) Fumihiko Konishi, Executive Chairman & Founder of Texchem Group; His Excellency Shikata Noriyuki, Ambassador Extraordinary and Plenipotentiary of Japan to Malaysia; Ms. Surayu Susah, Executive Director of Manufacturing Development (Resource); Mr. Naoyoshi Sasaki, President of Otafuku Holdings Co., Ltd. and Mr. Takatomi Sasaki, President & CEO Okonomiyaki Instructor, Otafuku Sauce Co., Ltd.
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About MIDA
The Malaysian Investment Development Authority (MIDA) is the government’s principal investment promotion and development agency under the Ministry of Investment, Trade and Industry (MITI) to oversee and drive investments into the manufacturing and services sectors in Malaysia. Headquartered in Kuala Lumpur Sentral, MIDA has 12 regional and 21 overseas offices. MIDA continues to be the strategic partner to businesses in seizing the opportunities arising from the technology revolution of this era. For more information, please visit www.mida.gov.my and follow us on X, Instagram, Facebook, LinkedIn, TikTok and YouTube channel.
About Otafuku Sauce Co., Ltd.
Otafuku Sauce Co., Ltd. was founded in Hiroshima in 1922, began producing vinegar in 1938, and started manufacturing Worcestershire sauce in 1950. In 1952, as Okonomiyaki became popular, we developed Okonomi Sauce specifically for this dish. Today, we manufacture and sell Okonomi Sauce, vinegar, and various seasonings, promoting the deliciousness of Okonomiyaki and Japanese food culture worldwide. Otafuku Sauce Malaysia is the only halal-certified seasoning factory within the Otafuku Group, joining our overseas factories in Los Angeles (Otafuku Foods, Inc., USA) and Qingdao (Daitafuku Foods Qingdao Co., Ltd., China).
For media enquiries, please contact:
MIDA
Ms. Wan Hariati Wan Salleh
Director,
Food Technology & Resource Based Industries Division
Tel: +603-2267 6701
Email: [email protected]
Otafuku Sauce Malaysia Sdn Bhd.
Mr. Yap Swee Huat
General Manager,
Tel: +606-775 3288
Email: [email protected]
