Connecting Communities to Industry: Kampung Cegar Youth Visit PROTON Tanjung Malim

Residents and youth from Kampung Cegar, Bidor were recently given a first-hand look at Malaysia’s high-tech automotive industry through a Corporate Social Responsibility (CSR) visit organised by MIDA to PROTON’s advanced manufacturing facility in Tanjung Malim, Perak.

The visit, led by Mr. Zainal Abdul Rahman, Director of MIDA’s Corporate Management Division, together with MIDA staff, involved 20 participants from the kampung angkat community. The programme aimed to expose young people, in particular, to modern industrial environments and broaden their understanding of career opportunities within the manufacturing sector.

During guided tours and briefings, participants observed advanced production processes, automation systems and Industry 4.0 practices in action. They gained insights into how robotics, digital quality control and smart manufacturing technologies are applied across PROTON’s integrated production lines.

As one of Southeast Asia’s most advanced automotive manufacturing facilities, PROTON Tanjung Malim showcased Malaysia’s growing industrial capabilities while highlighting diverse career pathways in technical, engineering and skilled production roles. The experience also sought to spark interest in Technical and Vocational Education and Training (TVET) and engineering fields aligned with the nation’s future industrial needs.

The initiative reflects MIDA’s commitment to inclusive growth under the MADANI Economy Framework, ensuring that communities are meaningfully connected to industry and future-ready opportunities.