Signature Market: Elevating Lifestyle and Wellness Through Homegrown Innovation

Founded in 2014, Signature Market began with a vision to transform healthy living by making wellness products more accessible and affordable to the Malaysian community. From its early days as Signature Snack, the company has transformed into a lifestyle-focused, Fast-Moving Consumer Goods (FMCG) brand that now caters to a growing market both locally and regionally. Anchored in the belief that true happiness stems from physical, mental and spiritual wellbeing, the brand continues to champion conscious living through its diverse range of food and lifestyle offerings.

The company’s core business spans the manufacturing and distribution of healthy snacks, wellness essentials and aromatherapy products under its in-house label, Plant Origins. Headquartered in Kuala Lumpur, the company currently operates two major warehouses, one in Peninsular Malaysia and another in Sarawak. These warehouses serve as pivotal distribution points for e-commerce and retail activities. The expansion of both facilities has contributed to increased operational capacity and created additional employment opportunities within logistics, packaging and fulfilment.

In 2023, Signature Market opened its first retail outlet at IOI City Mall in Putrajaya. This marked a significant milestone as the company transitioned from a fully online business into a robust omnichannel brand. The outlet introduced a modern shopping experience with mobile-enabled features, including electronic shelf labels and app integration for seamless purchasing. As of July 2025, Signature Market operates nine retail outlets across Malaysia, with two more scheduled to open by the end of the year. This physical presence has enhanced brand recognition and expanded access to a wider customer base.

The decision to expand globally was driven by increasing regional demand for health-conscious lifestyle products. To capture this growth, Signature Market has been strengthening its presence in the Southeast Asian market. Since 2019, the company has been delivering directly to Singapore, cultivating a loyal cross-border customer base. The opening of its Mid Valley Southkey outlet in Johor in 2025 further reinforced this connection, offering Singaporean customers an accessible retail touchpoint. Building on this foundation, Signature Market is now exploring additional cross-border opportunities within the region. Looking ahead, potential international expansion may target markets with strong consumer alignment, such as China.

Recognition for the company’s efforts has come in the form of several accolades. Signature Market was listed as one of Asia’s Top 100 Startups by e27.co and was a finalist in the Alliance Bank BizSmart SME Innovation Challenge. These achievements reflect the company’s emphasis on innovation, digital-driven operations and sustainable business practices.

Government support has also played a role. Through MIDA, its subsidiary Signature Snack Sdn. Bhd. secured a matching grant under the Domestic Investment Accelerator Fund for ESG Adoption (DIAF-ESG). This funding supported the company’s successful bid for B Corp certification in October 2024 — an achievement that validates its commitment to high standards of social and environmental performance. With a B Impact Score of 80.1, Signature Market now stands among a global network of businesses dedicated to creating positive change.

Looking Ahead

The journey of Signature Market serves as an encouraging example for other companies aiming to explore investment opportunities within the wellness and FMCG industries. Strong values, a customer-focused business model and a commitment to sustainability have allowed the brand to build trust both locally and abroad. Companies considering global expansion are encouraged to build a resilient foundation, adopt innovative models and fully utilise available support from government agencies.

Moving forward, Signature Market remains committed to strengthening its presence across borders. With a focus on community wellbeing and conscious living, the company continues to grow while contributing to Malaysia’s reputation as a hub for high-potential lifestyle and wellness brands.