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Rubbing the halal lamp

Rubbing the halal lamp

Malaysia’s Aladdin Street is tapping into the vast halal market
of China with the launch of the first syariah-compliant e-marketplace in the

Like other e-commerce platforms of the company, www.aladdinstreet.com.cn sells halal groceries and products, as well as those
that do not require halal certificates.

Among the items are food stuffs, cosmetics, healthcare and
skincare products.

Minister in the Prime Minister’s Department Datuk Seri Dr Wee Ka
Siong, who launched the e-marketplace here yesterday, said the halal industry,
which is gaining speed globally, would be the next wave to shake the e-commerce

He said that cross-border e-commerce has huge potential to grow,
and added that the industry recorded a growth of some 30% annually in China,
with total retail sales of more than 3.02 trillion yuan (RM1.95 trillion) from
December 2016 to May this year.

“In the first quarter of this year, Chinese consumers spent over
1.4 trillion yuan (RM900bil) on online shopping, more than double the amount
that was spent in the US,” he said when addressing an audience at the Suzhou
International Expo Centre.

Dr Wee said due to its high birth rate, the Muslim world is the
fastest growing community, making up 25% of the world’s population.

So, the halal industry could prove to be the next emerging
sector with huge opportunities, he added.

“By 2030, the total purchasing power of Muslims in the
South-east Asia region will hit more than US$298.9bil (RM1.2 trillion).

“Halal products not only attract Muslims as non-Muslims are also
interested in them, so the growth of this industry is immeasurable,” he added.

Also present at the opening ceremony were Malaysian Ambassador
to China Datuk Zainuddin Yahya, Aladdin Street co-founder Datuk Dr Sheikh
Muszaphar Shukor and Aladdin Street China chairman Kenneth Lee.

Dr Sheikh Muszaphar said the company aimed to capture the
Chinese market of 1.3 billion people, of whom more than 25 million are Muslims.

“This is a platform for Chinese consumers to purchase
halal-certified products curated from all over the world and for manufacturers
and vendors to export their products worldwide,” he added.

Earlier, Dr Wee also briefed an audience on business and
investment opportunities in Malaysia at the forum titled “Belt and Road
Business Exploration” at the same venue.

Source: The Star 

Posted on : 19 September 2017