{"id":110194,"date":"2020-07-23T16:29:02","date_gmt":"2020-07-23T08:29:02","guid":{"rendered":"https:\/\/www.mida.gov.my\/success-stories\/pensonic-holdings\/"},"modified":"2022-05-19T12:02:52","modified_gmt":"2022-05-19T04:02:52","slug":"pensonic-holdings","status":"publish","type":"success-stories","link":"https:\/\/www.mida.gov.my\/ko\/success-stories\/pensonic-holdings\/","title":{"rendered":"Pensonic Holdings"},"content":{"rendered":"\n<p>PENSONIC HOLDINGS BHD\ub294 1965\ub144\uc5d0 \uc124\ub9bd\ub418\uc5c8\uc73c\uba70 \ub9d0\ub808\uc774\uc2dc\uc544 \ud398\ub0ad(Penang)\uc5d0 \ubcf8\uc0ac\ub97c \ub454 \ucd5c\uace0\uc758 \uac00\uc804\uc81c\ud488 \uc81c\uc870 \uc5c5\uccb4 \ubc0f \uc720\ud1b5 \uc5c5\uccb4\uc785\ub2c8\ub2e4. PENSONIC\uc740 \uc9c0\ub09c 50\ub144\uac04 \ub2e8\uc77c \uc791\uc5c5\uc7a5\uc5d0\uc11c \ud398\ub0ad \ubd80\ud0b7 \ubbfc\uc57d(Bukit Minyak)\uc5d0 \uc0c8\ub85c\uc6b4 \uc81c\uc870 \ud5c8\ube0c\uc640 \ubcf8\uc0ac\ub97c \ub454 \uae30\uc5c5\uc73c\ub85c \ud06c\uac8c \uc131\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \uc774\uacf3\uc5d0\uc11c \uc6b0\ub9ac\ub294 \uc57d 900\uba85\uc758 \ud604\uc9c0 \ub51c\ub7ec\uc5d0\uac8c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 \uc804 \uc138\uacc4 30\uac1c\uad6d \uc774\uc0c1\uc5d0 \uc218\ucd9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud488\uc9c8, \uae30\ub2a5 \ubc0f \ub514\uc790\uc778 \uce21\uba74\uc5d0\uc11c \uc804\uccb4 \uc81c\ud488 \ubc94\uc704\ub97c \uac1c\uc120\ud558\uae30 \uc704\ud574 \uc798 \uac16\ucd94\uc5b4\uc9c4 \uc5f0\uad6c\uac1c\ubc1c\uc13c\ud130\ub3c4 \uc124\ub9bd\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uc2dc\uc7a5\uacfc \uc0b0\uc5c5\uc5d0\uc11c PENSONIC\uc740 \ub2e4\ub978 \uc5c5\uccb4\uc640 \ucc28\ubcc4\ud654\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc784\uc744 \uc5fc\ub450\uc5d0 \ub450\uace0 1982\ub144\ubd80\ud130 \uc77c\ub828\uc758 \ube0c\ub79c\ub529 \ud65c\ub3d9\uc5d0 \ucc29\uc218\ud588\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub529\uc5d0 \uc788\uc5b4 \uc77c\uad00\uc131\uc744 \uc720\uc9c0\ud558\uc5ec PENSONIC\uc740 \uc5b4\ub824\uc6b4 \uc2dc\uc7a5 \uc0c1\ud669\uc5d0\uc11c\ub3c4 \uc0ac\uc5c5\uc744 \uc720\uc9c0\ud558\uace0 \uacbd\uc7c1\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc790\uccb4 \ube0c\ub79c\ub4dc\ub97c \uc131\uc7a5\uc2dc\ud0a4\ub294 \uac83 \uc678\uc5d0\ub3c4 PENSONIC\uc740 \uc5ec\ub7ec \ube0c\ub79c\ub529 \uc804\ub7b5\uc744 \ucc44\ud0dd\ud558\uc5ec \uc2dc\uc7a5\uc5d0\uc11c \uc120\ub450\uc8fc\uc790\ub85c\uc11c\uc758 \uc785\uc9c0\ub97c \uac15\ud654\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \ube0c\ub79c\ub4dc \uc6b0\uc218\uc0c1(Brand Excellence Award), \ud478\ud2b8\ub77c \ube0c\ub79c\ub4dc \uc0c1(Putra Brand Awards), \uac00\uc804\uc81c\ud488 \ubd80\ubb38 \ubca0\uc2a4\ud2b8 \ube0c\ub79c\ub4dc(Best Brand in Consumer Electrical Appliances) \ubc0f \uc62c\ud574\uc758 \uac00\uc7a5 \uc720\ub9dd\ud55c \ube0c\ub79c\ub4dc(Most Promising Brand of the Year)\uc640 \uac19\uc740 \uc5ec\ub7ec \uad8c\uc704 \uc788\ub294 \uc0c1\uc744 \uc218\uc0c1\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>2010\ub144\uc5d0 \ub9d0\ub808\uc774\uc2dc\uc544 \uc815\ubd80\ub294 \uace0\uc18c\ub4dd \uad6d\uac00\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574 \uad81\uadf9\uc801\uc73c\ub85c \ub9d0\ub808\uc774\uc2dc\uc544 \uacbd\uc81c\ub97c \uacac\uc778\ud558\uace0 \ucd94\uc9c4\ud560 \ubbfc\uac04 \ubd80\ubb38\uc744 \ud65c\uc131\ud654\ud558\ub294 \uac83\uc744 \uc8fc\uc694 \uc758\uc81c\ub85c \ud55c \uacbd\uc81c\ubcc0\ud601\ud504\ub85c\uadf8\ub7a8(Economic Transformation Program, ETP)\uc744 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. PENSONIC\uc740 \uac00\uc0c1 \uc81c\uc870, \uacf5\uae09\ub9dd \uac1c\uc120 \ubc0f \uac00\uc804\uc81c\ud488(EHA)\uc758 \uad6d\uc81c \uc720\ud1b5 \ub124\ud2b8\uc6cc\ud06c \uad6c\ucd95\uc744 \ud3ec\ud568\ud55c \uc81c\uc870 \ud5c8\ube0c \uad6c\ucd95\uc744 \uc8fc\ub3c4\ud558\ub294 \uc18c\uc218 \uae30\uc5c5\ub4e4 \uc911 \ud558\ub098\ub85c \uc120\uc815\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 ETP \ud504\ub85c\uc81d\ud2b8\uc5d0 \ub300\ud55c \uc9c0\uc6d0\uc758 \uc77c\ud658\uc73c\ub85c 5\ucc9c\ub9cc \ub2ec\ub7ec \uc774\uc0c1\uc774 \ud22c\uc790\ub418\uc5c8\uc2b5\ub2c8\ub2e4. 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