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WeGrow Global : Reimagining Education, Entertainment and Tourism

MIDA Insights - Smart Tourism

Jan 2020 - ST

WeGrow Global Sdn. Bhd. is a local and foreign joint venture company, focusing on content enrichment development in Education, Entertainment, and Tourism. With Malaysia positioning itself as the Industry 4.0 hub in South-East Asia and firm support of homegrown talents, WeGrow Global aspires to make headway in the industry.

WeGrow Global believes in meaningful and educational content to be the key values in any tourism activities. The company aims to integrate edutainment and tourism as a part of its smart tourism projects by using fun and interactive mobile applications. They have developed a smart presenter, an icon and expert guide, with multiple languages, feature to help tourists and families learn at their own pace. The smart presenter will complement the ability of local tour guides and help them focus on providing the best quality customer service. Through this, WeGrow Global hopes to enrich overall visitors’ experience, creating an environment perfect for family bonding.

Tapping on the Visit Malaysia 2020 year, the company has adopted IR4.0 as the next standard for Malaysia tourism by introducing smart tourism and applying state-of-the-art technology such as Augmented Reality (AR), Virtual Reality (VR), Internet of Things (IoT) and Artificial Intelligence (AI). The company has been granted tax incentives by the Malaysian Investment Development Authority (MIDA) for their smart tourism undertakings and is working closely with the Tourism Nexus of Malaysia Productivity Corporation (MPC) to drive smart tourism and content enrichment in Malaysia.

WeGrow Global’s pioneer project, Dinosaur Encounter, is located at the National Science Centre (PSN). It brings to live prehistorical science in the form of edutainment utilising modern technology of AR and VR. Within the first two months of its opening in November 2019, over 100,000 visitors have enjoyed Dinosaur Encounter. Given its success, the company launched the Dino Jr Fan Club in December 2019 at the Melaka Bird Park. It is a continuation of the Dinosaur Encounter journey, as visitors are brought on a further exploration of the prehistorical world, creating more impact on the overall experience.

Jan 2020 - ST

Witnessing Dinosaur Encounter and Dino Jr Fan Club capturing over 2 million reaches and impression within the Malaysia market over a span of a mere two months, WeGrow Global continues to grow stronger, attributing the

success to its team of 40 locally born and bred employees. The company boasts of amazing local talents with various expertise. It believes in nurturing them by providing a platform to grow together with the company.

Looking to the future, WeGrow Global strives to create a new standard for tourism in Malaysia by growing locally and globally.

The company is planning to invest in other potential tourist hotspots and initiate more edutainment content for the smart tourism industry, creating greater job opportunities for fellow Malaysian.

Jan 2020 - ST

Jan 2020 - ST

Jan 2020 - ST

Jan 2020 - ST

Last Updated : Tuesday 25th February 2020