To further drive investments into the country, the Malaysian Investment Development Authority (MIDA), the lead agency
The Malaysian delegation consisted of federal government officials, representatives from state governments, regional development agencies and private sector representatives. This mission aimed to enhance investment and bilateral ties of the countries by intensifying business-to-business linkages of the private sectors.
The targeted industries for this mission were electrical and electronics (E&E), machinery and equipment (M&E), automotive, aerospace, halal products as well as development and application of Industry 4.0 elements in the manufacturing sector. Various programmes were arranged throughout the mission, including business seminars, one to one
Dato’ Azman Mahmud, CEO of MIDA succinctly summarised the objectives of the Mission, saying “We are keen to learn from the expertise of the Netherlands and Germany, especially when it comes to innovation, research and future developments. Malaysia too has a lot to offer. Our country has a well-diversified economy with solid foundations, an excellent infrastructure, talented people who speak their languages, and investment-friendly policies. Among the high-value and quality sectors being
In line with the Dutch and German companies’ strengths in technology, innovation, M&E, and Industry 4.0, the country’s strategic approach is to welcome these companies to explore potential opportunities in Malaysia. This includes building their technologies and capabilities together with Malaysian counterparts as well as encouraging long term
Overall, the trade and investment mission to Europe was successful in achieving its targets of outreach to potential investors. The mission attracted potential investments worth RM2.7 billion from the two countries visited. Going forward, MIDA, together with strategic partners, will continue to intensify its promotional efforts to boost investments into Malaysia.