Logo

The Elektrisola Group

 

Sept 2020 - WMS 1 1

Sept 2020 - WMS 1 2

The Elektrisola Group is the world’s leading manufacturer of high-quality, fine and ultra-fine enamelled copper wires. The products are supplied to a wide spectrum of industries for the production of automotive and industrial electronics; handphones, watches, consumer electronics and medical devices.

In 1948, the founder of the Elektrisola Group, Dr. Gerd Schildbach developed a unique and proprietary technology enabling the company to produce fine wires with diameters ranging from 0.010 mm to 0.50 mm. To put things in perspective, a 0.010 mm wire is eight times finer than a human hair. It is the philosophy of the Elektrisola Group to only manufacture and deliver products of high quality for its customers.

Established in 1992, with an initial investment of RM20 million, Elektrisola (Malaysia) Sdn. Bhd. (EM) was the Group’s first factory in Asia, supporting its fast growing customer base in this region.

Malaysia, with its central geographic location, enables fast delivery with flexible lead times to Elektrisola’s customers in Asia.

The country was a preferred investment destination to set-up operations due to its advanced infrastructure and political stability including a well-developed legal system.

The Ministry of International Trade and Industry (MITI) and the Malaysian Investment Development Authority (MIDA), provided valuable facilitation to EM to support their business in the country.

To date, EM has continuously expanded its global market share and has invested RM700 million in Malaysia. Located in Janda Baik at Bentong, Pahang, the company has become the world’s largest production facility for ultra-fine enamelled copper wires. It also produces litz wires and self-bonding wires for the world market. Approximately 90 per cent of EM’s sales are exported to markets in Asia, Europe and the Americas.

The company also boast of its on-going technical innovations originating from EM’s in-house R&D Department in Malaysia. EM’s success is attributed to the involvement of its highly dedicated 1,000 strong workforces, majority hailing from the state of Pahang.

The company strongly believes in continuous training and development of its human resources and has allocated five per cent of its annual payroll for training.

Additionally, EM has been a leading proponent of green technology used in its manufacturing process. The company’s 5MW rooftop solar photovoltaic (PV) system is currently the largest of its kind in Malaysia. This solar PV system generates 6.5 million kWh of clean energy and reduces carbon dioxide emission by approximately 4,500 ton per year.

Looking ahead, Elektrisola has a sustainable long term commitment to Malaysia as one of the Group’s largest and most successful investment base. The Group’s decision to invest in Malaysia in 1992 has greatly facilitated its strategic orientation to become more Asia centric to meet the needs of its customers. The Group subsequently expanded into China in 2008 with the assistance of an international project team, largely from EM. Currently, it has 20 sales offices and warehouses in Asia.

Sept 2020 - WMS 1 3

Next

Standard Chartered Global Business Services: A Competitive Advantage for the Bank

Allo Technology: Paving the Way for a Fiberised Nation

Last Updated : Thursday 22nd October 2020