The Conference on Tourism Potential in Sabah and Sarawak

MIDA Insights - Events

June - E 2

The Conference on Tourism Potential in Sabah and Sarawak organised by MIDA was held on 18 June 2019 at its headquarters. The event was attended by over 80 participants, who were mainly members of the Malaysian Association of Hotel Owners (MAHO), Malaysian Association of Amusement Theme park and Family Attractions (MAATFA),as well as hoteliers, tourist attraction operators, business chambers. This inaugural event was a collaborative effort between MIDA and the Ministry of Tourism, Arts and Culture Malaysia (MOTAC), Ministry of Tourism, Culture and Environment Sabah (KePKAS), Ministry of Tourism, Arts, Culture, Youth and Sports Sarawak (MTACYS), Sabah Economic Development and Investment Authority (SEDIA), Malaysia Convention & Exhibition Bureau (MyCEB), Malaysian Association Hotel Owners (MAHO) and Malaysian Association of Amusment Themepark & Family Attractions (MAATFA).

Madam Catherine Ridu, Senior Director of

Services Sector Development Division at Ministry of International Trade and Industry (MITI), during her welcoming remarks said, “With the upcoming Visit Malaysia 2020 campaign, the country hopes to target 30 million international tourists and RM100 billion tourist receipts. There are many exciting opportunities for our domestic tourism stakeholders, especially those in Sabah and Sarawak, to support this landmark campaign. Therefore, it is crucial for us to strategically position our domestic tourism industry and maximise its capacity to propel the country’s economic transformation.”

Mr. Ahmad Khairuddin Abdul Rahim, Senior Executive Director of MIDA echoed the message of Madam Catherine Ridu for domestic players to be attuned to gaps and opportunities present in the market.

“MIDA has been looking beyond the common understanding of tourism as being limited to vacation activities only. We have been actively promoting investments and development in niche tourism areas such as ecotourism, halal tourism and cultural tourism. Many exciting international sports tourism events are scheduled in 2019. For example the TMBT Ultra Trail Marathon and Borneo International Yachting Challenge are set to attract more tourists arrivals into Sabah and Sarawak.”

In 2018, the services sector continued to be the cornerstone of the nation’s economic growth, contributing an approved investment of RM103.4 billion or 51.3% of the total approved investments for the year. Of this amount, the 63 hotel and tourism projects approved with investments of RM4.6 billion last year are projected to create almost 4,000 new jobs. This conference focused on ensuring that the domestic tourism industry players were well informed about the hospitality ecosystems in Malaysia and to encourage new investments into Sabah and Sarawak.

This conference featured presentations by the Healthcare, Education and Hospitality Division of MIDA, MOTAC and MIMOS Berhad, as well as several panel discussions and one-to-one networking session between the participants and MIDA, MOTAC, KePKAS, MTACYS, SEDIA, MyCEB, MAHO and MAATFA.


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Last Updated : Tuesday 24th November 2020