In this highly competitive market and industry, it is imperative for PENSONIC to differentiate as compare to other players. With this in mind, PENSONIC has embarked on a series of branding exercises since 1982. The consistency in branding has enable PENSONIC to sustain and compete even in a tough market conditions. Apart from growing own brands, PENSONIC also adopted multiple branding strategies to strengthen our position to be the leading players in the market. As a result, we were awarded by multiples prestigious awards such as Brand Excellence Award, Putra Brand Awards, Best Brand in Consumer Electrical Appliances and The Most Promising Brand of the Year.
In year 2010, the Malaysian government initiated an Economic Transformation Programme or ETP where the main agenda is to revitalize the private sectors which will eventually drive and propel Malaysia’s economy to achieve high income nation. PENSONIC was fortunate to be the few companies selected to spearhead the establishment of a manufacturing hub including virtual manufacturing, improving the supply chain and establishment of international distribution network for Home Appliances (EHA).
More than $50 million had been invested as part of our support for this ETP project. PENSONIC will continue to work closely with all relevant government agencies such as MIDA and MATRADE to further improve our leading position. A well-developed infrastructures and government commitment would further enhance our capability to bring our brand, a Malaysia 100% home grown brand to greater height in the near future.