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MIDA Partners with Huawei and PROTON to Promote Malaysia’s Lighthouse Initiative

MIDA Insights - Highlights

The Malaysian Investment Development Authority (MIDA) is committed to driving the nation’s Industry4WRD agenda. On 7 July 2020, MIDA organised a live webinar session with the China Enterprises Chamber of Commerce in Malaysia (CECCM), entitled ‘Malaysia Lighthouse Programme –The Beacon of Malaysia’s Future Industries’. This initiative served to encourage industry stakeholders to integrate into the Lighthouse operations. Here are some highlights of the webinar session:

Lighthouses in China Increases Opportunities for Bilateral Cooperation

Mr. Michael Yuan, the CEO of Huawei Malaysia, recorded his appreciation for MIDA’s support and assistance in his welcoming speech. “As the Chinese saying goes, a wise man adapts as time and event changes. We can be assured that nothing in the world remains constant. CECCM is glad to have MIDA proactively introducing this Lighthouse Initiative to assist existing China companies in Malaysia, across various industrial sectors, to transform and emerge as lighthouses; subsequently to also guide others on the path to becoming lighthouses as well,” said the Huawei Malaysia CEO.

Meanwhile, Madame Shi Ziming, the Economic and Commercial Counselor of the Embassy of the People’s Republic of China in Malaysia also highlighted in her remarks on MIDA’s efforts in facilitating Chinese companies and expatriates to resume production during the Movement Control Order (MCO) period. “From Industry4WRD, NAP 2020 to the recently announced short-term economic recovery plan (PENJANA), we continue to observe the Malaysian Government’s emphasis and encouragement to develop emerging technologies and promote the digital transformation of industries,” said Madame Shi Ziming.

'The Chinese government is also developing its industrial internet, promoting smart manufacturing and fostering the creation of new industries. As such, we look forward to receiving the participation of more such companies in the China-Malaysia bilateral investment cooperation,” she added.

With the world moving towards the Fourth Industrial Revolution, China has emerged as a global leader, particularly in showcasing its technological prowess in various industries. The country is home to the most significant number of lighthouses. These include companies based in China operated by Baoshan Iron and Steel, Bosch, Danfoss, Haier, Johnson and Johnson, Siemens and Weichai. These companies embody key Lighthouse characteristics that the rest of the manufacturing world can emulate such as an agile working mode, big-data decision making and dynamic customer connectivity solutions.

Adopting the Lighthouse Initiatives for the Future of Production in Malaysia

As a clear strategic direction for the nation, Industry4WRD marks the starting point for Malaysia to fully embrace Industry 4.0 with smart manufacturing. Malaysia will need to forge ahead with transforming its industries to remain globally competitive while developing new areas of growth. Workers must also benefit from the new opportunities that industry transformation brings.

Dato’ Azman, CEO of MIDA in his address, shared that many Malaysian companies need to escape from “pilot purgatory” and small and medium enterprises (SMEs), in particular, need a stronger push to break out from their innovation stage. The secrets of scaling lie in the fact that the Lighthouses look beyond just creating a new operating system that becomes the standard blueprint for the entire company. They focus on innovation and transforming one value chain first, before scaling their findings and capabilities to other parts of the business.

Through this new Lighthouse Programme, MIDA envisions for Malaysia to have its very own model factories to be recognised as ‘Lighthouses’. This will be a unique learning journey that will benefit Malaysia’s production ecosystem as a whole, particularly highlighting key outcomes such as:

  • leveraging technology for a better, cleaner world through new levels of efficiency in manufacturing;
  • resetting benchmarks of operational and financial key performance indicators (KPIs);
  • addressing the rapid emergence of ecological constraints.

Dato’ Azman also emphasised the need for all stakeholders to work together to ensure the success of the programme. In his concluding remarks, he said, “To ensure that the manufacturing ecosystem transits as smoothly as possible as we embrace the Fourth Industrial Revolution, this calls for actions from all parties from the public and private sectors. We need to prepare a mobile and future-ready workforce, which can be driven by initiatives such as re-tooling the education system and investing further in training.”

Huawei Malaysia and PROTON Shared their Success Stories

During the webinar, Huawei Malaysia and PROTON shared their success stories of applying artificial intelligence (AI), big data and cloud into their production processes. 

Huawei Malaysia: The Power of AI 

Mr. Lim Chee Siong, Vice President of Huawei Malaysia Cloud and A.I Business Group, shared the success story of Hexa Foods, a food herbs and spices manufacturer, in their venture to keep in pace with digital market trends and remain competitive. Huawei was able to assist the Hexa IOT team in innovating faster by applying AI learning into their preparation. AI was particularly effective in eliminating waste resulting from human error when preparing materials or from inappropriate conditions during the production process.

PROTON: Analytics Architecture Role in Extracting Insight from Big Data

Dr. Chan Tze Leong, Senior Manager of PROTON Holdings Berhad, elaborated on PROTON’s undertaking to optimise their collected data. “Over the past 30 years, PROTON has a substantial database that has remained largely untapped. Before COVID-19, we have started to embark on the analytics architecture, using big data to generate analytics across our business functions and units. This has not only helped us to obtain more insightful customer purchase habits, social marketing and sentiment analysis but also allowed us to gain more predictive customer and competitor insights,” he said.

The webinar, which was broadcasted through the MIDA and CECCM official Facebook pages, successfully attracted more than 2,000 views. Do check out the full video for more insightful ideas and sharing. The video can be found on the MIDA official Facebook channel at https://bit.ly/3gOJ9MQ

July 2020 - H2 1

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Last Updated : Wednesday 30th September 2020