Benns Chocolate launches Asia’s first open-concept chocolate factory

​Benns Chocolate Factory Sdn Bhd, a premier Malaysian chocolate manufacturer, officially launched Asia’s first open-concept chocolate factory and cafe

Benns Chocolate Factory Sdn Bhd, a premier Malaysian chocolate manufacturer, officially launched Asia’s first open-concept chocolate factory and cafe today.

Celebrating its twentieth year of chocolate-making, Benns Chocolate’s latest factory is to cater for its artisanal bean-to-bar brand Benns Ethicoa with the theme “Towards a More Intimate Chocolate Experience” in a move to promote ethical and natural chocolate making.

The company also launched the Benns Ethicoa Chocolate factory, an independent facility with dedicated capacity to produce up to 500kg of fine flavour single estate bean-to-bar chocolate per day. Present at the launch was Datuk Norhaini Udin, Director General of Malaysia Cocoa Board.

Benns Chocolate executive director Wilfred Ng said Benns Ethicoa’s business model is built with sustainability in mind, designed to help promote ethical cacao farming and enable owners of well- managed plantations to fetch higher prices that commensurate with better quality cacao beans.

“It is a little-known fact to many people that most of the top-quality cacao can be found in Asia. More than just for branding, by growing the artisanal chocolate market and expanding more into downstream segments with different cacao products, we aspire to revitalize the cacao farming community in Asia,”

“By reducing reliance on intermediaries and sourcing directly from farms, this allows Benns to build good partnership with farmers and a greater understanding of the raw ingredients, giving them more influence and the ability to improve the quality of its chocolate,” said Ng.

Currently, Benns Ethicoa’s cacao beans are sourced from carefully selected farms in Lampang in Thailand, Vung Tau in Vietnam, Calinan in the Philippines, Anaimalai in India, and Sungai Ruan in Pahang, Malaysia.

Besides bean-to-bar chocolates, other fine flavour chocolate products under Benns Ethicoa label include cacao nibs, made from dried and roasted cocoa beans, a two-ingredient drinking chocolate (cacao powder and unrefined sugar) and cacao tea. Cacao drinks is Benns Ethicoa’s way of going back to basics, allowing the natural taste and health benefits of cacao to be brought to the forefront.

Founded in 1973, Benns Chocolate is one of Malaysia’s leading home-grown chocolate makers.

Benns currently has three distinct brands which have captured an impressive market shares with the commercial brand Alessio, mid- market range Gulliver, and now Benns Ethicoa catering to the fast-growing artisanal chocolate market.

Source: The Star 

Posted on : 12 December 2019
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Last Updated : Thursday 21st May 2020