Colombia’s renown coffee chain, Juan Valdez, has come to Malaysia, with a new café outlet in Kuala Lumpur, its first in Southeast Asia.
The coffee house, which has received good response from its coffee, marketed via international retailers and up-scaled restaurants some two years ago, decided to expand to the region.
Malaysia’s political and economic stability has attracted Juan Valdez, as it plans to make the country its gateway to tap the growing coffee-drinking market in the region.
Hernando Caceres, the director of My Coffee Asia Sdn Bhd, the franchiser for the brand in the country, said from its studies, the company noted that the coffee-drinking market grows by up to 5% a year and it is keen to tap on this rising demand.
The company plans to open up to five outlets in Malaysia within the next five years.
Juan Valdez’s holding company, Procafecol, was set up to offer maximum benefits to its largest shareholder, The Colombian Coffee Growers Federation (FNC), which represents 560,000 coffee growers there.
Adapted from NST Business Times 9 April 2014