Malaysia is ranked eighth among 18 countries on the overall level of service sophistication as seen in the new Service Development Index (SDI), which was unveiled as part of the Second Global Market Expansion Services Report findings by DKSH Holdings (Malaysia) Berhad and Roland Berger Strategy Consultants.
DKSH Group Finance Director and Head of Country Management for DKSH Malaysia, John Clare said the SDI is measured according to the level of sophistication of the countries in terms of market expansion services (MES) covering sales, distribution and logistics as well as market insight services including market data and intelligence, market entry studies and brand analyses.
He said Malaysia has been ranked ahead of China, Thailand, India, Indonesia and Vietnam – countries noted to be the current advancing markets and growth leaders, as these countries continue to encounter challenges from the uneven development between their cities, which often have very sophisticated offerings, as compared to their rural areas which are still lagging behind,
Japan, which is renown for its high quality services and strong commitment to service and customer orientation, topped the list followed by Singapore, Taiwan, Hong Kong and South Korea in the top five spots.
DKSH deemed Malaysia and New Zealand, placed seventh after Australia, as “chasers” as the two countries are noted to be closing ranks with leading countries in Asia, having shown strong levels of development in services sectors in recent years.
Notwithstanding the current ranking, the overall situation is changing very fast and a good number of the up-and-coming emerging countries might soon match developed nations in the sophistication of their service offerings, Clare added.
DKSH Malaysia is the local setup of Switzerland-based DKSH Group and a leading MES provider in the country, assisting companies and brands to grow their businesses in new and existing markets.
Adapted from StarBiz 19 Oct 2012 and DKSH website