BMW Group Malaysia was established in August 2003 and has local and regional responsibilities. With four main functions, the company, is an important part of the BMW Group's Asian network. These functions are carried out by the National Sales Company (BMW Malaysia Sdn Bhd), which distributes BMW and MINI automobiles and BMW motorbikes; the Group Data Centre, one of three global hubs for end-to-end IT services; a Regional Training Centre where specialists from around the BMW world are trained and a Parts Distribution Centre in Port Tanjung Pelepas which services 19 markets in Asia Pacific.
Since entering Malaysia, BMW has developed a strong platform, complemented by the professional support and commitment shown by our partners here in Malaysia. With a strong and stable political climate, some of the best infrastructure in the region and a large talent pool, Malaysia serves as a firm base for the BMW Group's growth plans in Asia.
The establishment of the Regional Parts Distribution Centre in Port of Tanjung Pelepas, Johor Darul Takzim in August 2004 represents the introduction of a key regional role for BMW Group Malaysia. The Regional Parts Distribution Centre supports the BMW Group by the speedy distribution of parts and accessories throughout the Asia-Pacific markets, providing premium customer service.
Another significant asset that is set to fast-track BMW Group's regional growth is the establishment of the Group Data Centre, a critical component of the company's Information Technology (IT) strategy. Apart from the basic IT services such as e-Mail management, web hosting, telephony, network operations management, the Group Data Centre also operates various department-specific application functions including the BMW Group's global logistics systems, sales and marketing, production (assembly and manufacturing) and financial services to countries in the Asia Pacific region, Russia ,South Africa and other countries worldwide.
BMW is committed to providing customers with the ultimate experience of owning a luxury automobile; from purchasing a BMW, to enjoying its sheer driving pleasure, to premium after-sales service. With the support and facilitation from the government, BMW has been able to establish a strong base that will serve as a pivot for our growth both locally and on a regional basis.